The Power of Email Marketing: Strategies & Best Practices Connect with your clients in the one place they go every day... their inbox! Email is more important than ever - to you and your business or nonprofit, and also to those you serve as your customers or donors. During this seminar we will discuss simple best practices for the small business or nonprofit seeking to make their email newsletters more effective. Attendees of this presentation will learn:
What makes email so powerful
Strategies for encouraging recipients to open and read your message
Subject line best practices and when to send your newsletter
How to use images effectively
How email and social media are connected… and why they work best together
Join us and learn some great new ways to help your email and social media efforts be more effective components of your online marketing strategy. Email doesn’t work if you don’t have anyone to send it to! We’ll close out this seminar with 15 Simple Strategies to Build Your Contact List!
About the Presenter: Suzan Czajkowski, M.A., PCC, is a Communication Coach, Online Marketing Consultant, Professional Presenter and Authorized Local Expert with Constant Contact, offering seminars and workshops to help business owners and nonprofits use online marketing tools – email, social media, blogs and websites – to engage their audiences and build relationships with customers and prospects.
Suzan started her business –TheCommCoach – in 2009 after leaving her last corporate job as a Marketing Manager with an international publisher. She has worked in a variety of different industries including fitness, technology, academics, and the military. She has both a B.A. and an M.A. in Communication and is a Certified Leadership Coach through Georgetown University. Suzan is PCC certified by the International Coach Federation (ICF). She was awarded Business Coach of the Year by ICF’s local New England chapter in 2013, and was named a 2014 Solution Provider All Star Award Winner by Constant Contact. www.TheCommCoach.com
