The Northborough, MA office of Home Instead opened their doors on March 1, 1997 as Hearthside, Inc. dba (doing business as) Home Instead Senior Care. Each Home Instead office is individually owned and operated. This was the first Home Instead in New England and the 51st franchise in North America. After completion of a successful first year, the owners bought their second office located in Natick, MA. Although Home Instead Senior Care is a non-medical in-home care agency, the owners came into this business with years of medical backgrounds. Bruce Bender is a physician and Laurie Bender a Psychiatric Clinical Nurse Specialist. Now, with a staff of over 200 CAREGivers, the Benders have remained in the forefront of Elder Home Care in Massachusetts. They have worked with state representatives to both legislate and create quality standards for this industry.