The word “verve” itself speaks to energy, vitality, and effervescence and it is this spirit that is embodied at The VERVE Hotel Boston Natick! Transformed in 2012 and renovated in 2019, The VERVE Hotel Boston Natick is a celebration of American Pop culture from the 1960’s to the 1990’s.

American Pop Culture is showcased in every area of the hotel, greeting the guests as soon as they enter the lobby. Art installations are featured throughout the property, including our private function areas, restaurants, lobby guest restrooms and the guest floors.

A visit to The VERVE Hotel Boston Natick allows the visitor to experience the second half of the 20th Century for the very first time or re-experience and enjoy a nostalgic walk down memory lane. From discovering clever artwork installations to small touches throughout the building, this theme is woven throughout the building and the music playlist.

Guests will be surprised at the smallest details including the Lava Lamps at the entrance, the custom thematic artwork throughout, and the throwback video content sharing iconic advertising commercials, American television shows and movies.

Vintage telephone booths, candy machines, motorcycles, barber chairs, Barbie Doll displays, and vibrant artwork representing profound artists and historically relevant images of the age symbolize the spirit of The VERVE. A soundtrack of the decades fulfill the experience with familiar, reflective songs.