A simple, intuitive, and unique way of looking at the four basic business functions (R&D, Production, Marketing, and Finance) that will help you grow customers and more effectively manage your business. Both new and established business owners will find one or more elements in this presentation that they can take away and apply to their own businesses.
Alton Brown, the well-known chef, author, and TV personality takes a different approach to cooking. Frustrated with the recipes and TV shows that gave lots of instruction but little in the way of explanations Alton studied the chemistry of foods and the effect that the different methods of preparation had on the various elements that made up the food. This freed him from having to follow recipes and allowed him to visualize and prepare his foods in a different, unique, and somewhat unconventional manner.
This presentation takes a similar approach to performing the four basic business functions of R&D, Production, Marketing, and Finance. We’ll look at a simple model that depicts the intangibles of human behavior and how that model interacts with the four basic business functions to provide you with a different and unique perspective that will help you better understand your business.
About the Presenter:
Tony Blanchette is a CPA and senior consultant with the CPA firm of Morneau & Blanchette, Inc. Over the last 30 years his firm has been providing various tax and management consulting services to individuals and businesses in about 25 states.
Tony is also the creator of the Intangibles Pyramid, a human behavior model that focuses on the values, needs, and wants of your customers; allowing you to grow your sales by identifying and providing the products and services that they are looking for.
In his management consulting practice, he has also integrated the Intangibles Pyramid with the four basic business functions of R&D, Production, Marketing, and Finance; creating a unique perspective that helps business owners better understand and more effectively manage their businesses.
ore effectively manage your business. Both new and established business owners will find one or more elements in this presentation that they can take away and apply to their own businesses. 
